HOW TO RECOGNIZE TONGUE WITH BONES

It is talked that soon will be issued the package of new laws, which will protect citizens of our Fatherlands from criminal journalism. Will it be or not, we over and over go back to the scheme of informative lawlessness. One of its most monstrous displays became recently breaking out Medias war against Robert Fletcher. A reader doubts scarcely, that this article is written by a journalist, a representative of the same profession which is utilized in a fight for and against the good names of public people. Yes, we have an influence on public opinion and from a level of our honesty and degree of our responsibility often depends the image of famous people. But journalists don't know sometimes, what they create. In such cases ridiculous are prosecutions of our, writing brother in slander and misinformation. Dear readers, we are the same victims in informative wars, as well as other. Sometimes is very difficult to dissociate corns from darnels. So went out and in war against the good name of Fletcher. The MASS-MEDIA was not simply captivated by slander, but this slander was supported by enough imposing grounds. Sometimes quite sincerely journalists were rushing allegedly on protection of the Ukrainian naive businessmen from the shark of enterprise art from behind an ocean. And only experienced eye of media-masters who took part in a lot of fights could recognize nets and traps, placed in hunting on Fletcher. He appeared to be in the number of other – those, whose financial state and social super success causes endless informative exchange of fire.

«Today is killed the chairman of large factory!!!», headlines of press yell. The next day died comes back to life and yells, that nobody did not kill him, that it is shameless provocation. Passes another day, chairman, due to information of the mass-media gets in a hospital with a diagnosis «stroke». It turns out then, that he is not in a hospital, but simply left to a summer residence. In this way can proceed for ever and ever.

Described higher is the maximally simplified scheme of informative war. Some kind of amateurish version. Actually, «battle actions» are conducted constantly and we are unintentional victims of this conflict. We constantly hear the contradictory statements of politicians, economists, political scientists. There is a question — why is it all needed? An answer is simple — if you tangle a person, it really easy to influence on that person.

Nevertheless, «soldiers of fortune» can not only to confuse. They can sow panic, compel to doubt, discredit or simply to offend. All depends on the pursued purpose and audience on which a strike is directed. For every direction there are exact technologies, methods, tacticians and strategies. Thus they already are so carefully planed and worked out, that, trust, you practically (and even absolutely) wont notice an influence directed on you. Personally for you all will be maximally plausibly. And becomes unimportant, that many see absurdity of situation and of given around information. THEY see all this, but not you. And this happens not because you more foolish or more blind. They just out of attack.

How does it work? Creates the scenario of development of the conflict. At first invents a basic event canvas (as a chain of measures) and the methods of giving information about these events to the audience. Reports can be obviously with each other unconnected, but given in such a way that the representatives of reception group came exactly to those conclusions which are advantageous to a producer.

For example, one large regional bank was in a state of conflict with a small competitor Х. The big bank, trying to push out a competitor, conducted against him a PR-campaign in a press. The PR-director of large bank, asking not to print his name, remembers: “We decided to create scandal, linked with Х, to harm his reputation. The scenario of development of events was simple. At first we flood MASS-MEDIA with compromising articles, hinting, that Х cheats the depositors. Then we send about 500 “sociologists” in a city, and they ask locals a question: “How long a bank will "live" Х after the exposures of his machinations in MASS-MEDIA?”. Questioning about which, by the way, much and quite unselfishly wrote in local editions, compelled most depositors to be thoughtful, what would mean it all. In the total they began to require money from Х, and the small bank hardly found the way not to become bankrupt.

One Russian firm bought up shares of the staff of enterprise in Moldova. Was made an extraordinarily dramatic scenario purpose of which was to convince workers to sell the shares. Unexpectedly the director of factory declared in a corporate newspaper, that Russians are frauds, after a purchase they will fire everyone. “In reply we issued a newspaper-clone and in to the article of director about the swindle of Russians added allegedly his words that he will grumble about the Russian firm in UN, in the Strasburg court and etc. After this action a director produced an urgent leaflet, warning that he did not do the last statement, and the issue of newspaper, which published it, is forged by invaders. Immediately we published a bulletin with the counterfeit announcing of director that an urgent leaflet was produced not by him and that he didn't make any statements in general. We carried the situation to the point of absurdity, confused workers and soon easily bought up shares”, - the general manager of the Russian company remembers.

In August, 2001 Management on control after food products and drugs of the USA declared that preparation of Baycol/Lipobay, which reduces the level of cholesterol, became reason of death of 52 patients. As a result producer — a company Bayer did not survive throu informative prosecutions, fully halted the production of dangerous remedy, and lost an almost $1 milliard. Soon after it in a press appeared an information, that scandal with Baycol was created by competitors, who immediately took the place of Bayer at the market of anticholesterol drugs. Physicians declared even, that at all of similar preparations a potential threat is practically identical, however a trust to Baycol was already undermined. Competitors confirmed the guess-work of journalists indirectly. For example, a company Bristol-Myers Squibb began to distribute patients, who used Baycol, coupons on the free receipt of monthly dose of the analogical medicine.

Leisure that becomes a legend

The economy can be not only economical, not only interesting, but also romantic, fascinating, favorable in financial and in world outlook sense. Wish to be convinced of it? You are welcome! Buy tickets and go there where on a cloth of a landscape variety of Ukraine pearls of Carpathians winter resorts have settled down. In a current season participants of GST have chosen these places for carrying out educational business-conferences.

Giving due to talents of the professor, Doctor of Economics Robert Fletcher, we recognize, its decision to draw attention to mounting skiing resorts and tourists, and businessmen is how much true. The well-known business-trainer makes the main of the activity a harmony. May be it sounds pathetical but why not? Why not to recognize, that components of the qualitative-valuable approach to business are various by origin, but beautiful as a matter of fact components. Therefore welcome in Carpathians - place of not man-made, fantastic beauty of the mountain and wood landscapes, generously washed by crystal water of curative sources. Place in which please hearts color shines of prompt Cheremosh and a rapid Prut, not once sung in songs. Place where the gray-haired father Dnestr bears the deep waters between steep coast, bringing echoes of storming prescription. Welcome to the place described in legends and glorified in poetry, warmed by love of its inhabitants, always opened for interested persons to join a miracle of contemplation, pleasure, drive of sensations, and now also business-education.

Each rock, each falls, each crevice is romanticized by the national epos. Also it is necessary to understand huge force of the poetic, vital inspiration reigning in an atmosphere of these places.

Fans of productive leisure and judges of art and history will find in Carpathians having a rest themselves for all tastes, both.

Mineral waters and the cleanest winter air supplementing sports entertainments, - an ideal combination for rehabilitation of the minds and bodies tired by city everyday lives. Well and the best time for this purpose is winter. With it absolutely agree everyone who though once has let the winter Carpathians into their destiny, their life, in their plans. In fact healthy impressions and new knowledge leave a trace, by which each active person it would be desirable yet times to come back in a snowy-ice fairy tale. A fairy tale where it is possible not only extreme sports, but also simply high-grade productive leisure.

Robert Fletcher has paid attention to it all. He has specified to the adherents on charm of driving on snowmobiles - most safe of winter entertainments. Not demanding the preliminary preparation, accessible to people of all age and physical opportunities, snowmobiles became most attractive "chess piece" of winter rest of a year. And not only leisure, but also business! But about it is better to learn from the valid participants of GST who have carefully counted various benefits of winter tourism. We only have to believe, that on a background of other business-successes, Robert Fletcher has once again offered the ingenious decision of harmonization of a life and business. And, certainly, has paid attention of the public to leisure, ideal from the point of view of conformity of the price and quality.

In what surprising time we live! Each of us can touch centuries-old legends, feeding soul with beauty and gorgeous landscapes. And thus to learn new - to new forms of the active pastime, new kinds of the business, new variants of a valuable investment of time in itself - once living on this fine, hotly favorite and such various planet.

STRONG LINKS OF SUCCESS

Investments are an exchange of certain today's cost on, possibly, indefinite, future cost.

How often do we run into concepts about which poorly informed?

Probably, not so a lot of negative positions, capable by their destructive force to be compared with deception. But more frequent than all, deception is derivative self-deceit, and more precisely – probable conviction in own knowledge which is not present. Notably, that a market, as global concept, only wins from it, leaning against the insufficient being informed of customers. Actually, the niche of absent knowledge is more frequent than all occupied by advertising and imagelogia.

Uselessly and even losing to invest assets in forming of attitude toward wine for the expert of the vine making. Also instantly an advertising campaign depreciates on advancement of cheap substitute in society, spoilt by high-quality product.

Actually, advertising has twovectorial nature. One of them is forming of relation of customer (vector of quality), other is informing of customer (informational-inquiry vector). Regarding the second it is possible to say with a confidence that it is counted on already present knowledge and impressions. And his ultimate goal – to carry information about location, amount and possibility of consumption.

An advertising institute gives the huge choice of transmitters, ways, methods. Even rumors can serve as an effective publicity channel. From mouths the impressions are passed in mouths, effectively enough influencing on subjective opinions. On this principle of informing, in particular, the network marketing is built, openly rejecting the use of modern publicity innovations. Very rudely speaking, appealing to the formulas of psychological influence, networkers collect the contingent of users and partners. Taking into account that demonstration of the personal experience and attitude toward a commodity, enough simply tested on veracity, has huge resonance, it would be foolish to deny genius of network approach to advertising.

Also foolish to deny effectiveness of age-old method of eloquent propaganda and convincing agitation.

Partly propagandist-agitator functions undertake books and publications. And in the light of innovations are internet-chats which enable in the format of forums to share the impressions. But let's acknowledge that the lack of writing intercourse consists in absence of the personal impression, based on perception of intonations, gesticulation, other unverbal influences.

That is why especially valuable an oratorical appearances and dense contiguity with the source of market suggestion.

From here comes a high price of different master-classes, trainings and press-conferences. Indeed, all genius is simple. In the process of the personal transmission of the impressions and experience, for sure appears the circle of potential participants of the paraded programs. For the authoritative propagandists of idea certainly appear supporters, like-minded persons and permanent listeners. And it is a fact, confirmed by a history.

But, saying truly, effectiveness and efficiency of propaganda in our epoch of the informative supersaturating, depends in a great deal on the results of careful recheck and analysis of actual material.

Such a person is Robert Fletcher - an American multimillionaire which managed organically to combine propagandist, lecturer methods with the innovative methods of bringing in of ideas and participants in the investment projects. Probably, force of Fletcher is concluded in simplicity of making decisions.

As an example possible to bring approach over payment of professor's business-tranings. For all that his education is not so expensive, a multimillionaire developed not just the system of encouragement of students, but also created the mutually beneficial and very attractive agreement. Paying 3 thousand dollars for participating in the saturated  programs, future businessmen can return the money, getting solid bonuses for bringing in of other persons interested to be taught. Logic of such approach in it's simplicity is a little bit provocative. However this provocation builds on the pedagogical hidden motive.

You study to restore the expended budget, in order to get used to financial growth – try at once! And it is also some kind of training, on the arena of which are expected only victories, economic victories. And victories are characterized the able tying up of the personal and command interests, spending and earnings, different technologies of sales and forming of the market suggestions. In such a way occurs connection of different links in to a single strong chain.

Arsen Kovalyov

The Ukrainian economic miracle

Practically everyone, in this or that context, heard about the Japanese, German economic miracle. But here that is interesting: anywhere such concept, as « the American economic miracle » practically does not appear. And in fact this phenomenon in the strongest way has changed the business world not only the USA. It was reflected in financial and economic systems practically all around the world. And in Ukraine including.

Some years ago, English edition Management Today ascertained: «the New American challenge to the world is based not only on power, but also in the same measure on the perfect management. The American management is the biggest and the most open market for the new ideas which are born in the environment of intellectuals. The American gurus and teachers possess some kind of monopoly for an administrative idea just as Microsoft possesses monopoly for the software».

Americans have saved up luggage of serious competitive advantages. But, on their background the strongest is management. Competently planned, it allows working with the maximal feedback and efficiency. Its American form does not dull, and on the contrary develops initiative that allows creating new and new spheres of the appendix of enterprise abilities.

On innovations all model of the American economy is constructed. There is nothing more prioritized for the representative of the business world of USA, than introduction of any new ideas, the new goods, offers and services.

And it is far not always, motive powers of such development are economic or material factors. In most cases it is an enterprise impulse which is characteristic, by the way, not only for America. It, as marked the founder of the American center of productivity Grejson Jackson, helped many people not only to overcome adverse starting conditions, but also quickly to revive after destructions and defeats as it was, for example, with Germany and Japan during the post-war period.

The first on a track of innovations, in the beginning of XIX century England has stepped. That time, conducted by "thirst" of success, an ingenuity and aspiration to novelties, it promptly affirmed on a position of the leader of economic.

Enterprise and ingenuity spirit was so strong, that British managed to create new methods of manufacture and the sales of the goods that were far outside usual representations. Inventors and businessmen those days became everyone: hairdressers, teachers, ministers. During this period the set of new ways has been tried to do habitual, ordinary things.

But Americans "have surpassed" British by exactly competent management. Former citizens of the British crown, movable by enterprise and irrepressible thirst of development of new open areas and fields of activity, in one moment have realized, that all it happens insufficiently for success. That it is possible and it is necessary to operate it. Since that moment, behind ocean to management for the first time began to concern as to a special profession, and the first theory of management has appeared in the USA.

Americans began to introduce practice of close cooperation of the theory with practice. They scientifically, methodically proved administrative activity, successfully combining it with search of new decisions, disclosing and ordering of professional secrets of effective management.

Americans have safely incurred a role which was carried out till that time by destiny and heavens. They began «to give birth to businessmen». Appeared first business-schools where trained in art to supervise. And in this field they hold a palm tree of superiority till now.

Though it is possible to say, that business - even in Africa is business. Its laws and principles work everywhere, and local specificity of this or that country though renders certain - and frequently essential - influence on enterprise activity, but the main thing - to be able to operate success professionally. Whether you trade in bananas or computers, even stars in the sky or a last year's snow - all the same ignorance of laws of business does not relieve from the responsibility.

It is no wonder that born in the United States of America the well-known program МВА (Master of Business Administration) which emphasizes independence of main principles of management of sphere of their appendix is the most popular program of additional vocational training in the field of management. МВА Degree became actually unique world-wide recognized degree guaranteeing your qualification, irrespective of a place and the country of your work. As organizers of training write, program МВА is intended for those who is going to work in sphere of management that is why requires corresponding qualification and experience, and its basic purpose - to learn the responsibility, the main and minor principles of management, and, thus, to prepare for work on a supervising post. And that is true - about 60 percent of managers of the large American and European companies have МВА's diploma.

That is, I would learn the American business language only because Bill Gates talks on it, for example. But there is one feature of a business pronunciation. For some reason the majority of graduates western business-schools from the post-Soviet countries are convinced that to receive degree of МВА with a sight on that with its help to begin the effective business - not the most real idea. And the case is absolutely not in quality of knowledge. On such programs they prepare not the owners of business, but the qualified hired managers, that different enough approach.

The Global System of Trainings which has appeared in Ukraine owing to Robert Fletcher favorably differs in this case from set business-schools. Alongside with the qualitative and practically focused knowledge on management, it develops that it is accepted to name as spirit of business. Skill to analyze business-environment, ability to build effective business-system is organically combined with disclosing leadership potential, ability to work not only in a team, but also with a team. 

The majority of people operate people, instead of a team. But it is incorrect. Look at such successful people, as Bill Gates or Donald Tramp... Each of them has teams of tens thousand of people. Each of these teams can consist from 5 to 10 or 15 person. And each of them has a leader in a team. And the leader helps to direct it.

Other distinctive feature of GST consists that Robert Fletcher evidently shows key laws of business in concrete realities and approaches. The adapted system is developed for the East Europe and is prepared the first training textbook. Soon also the system for millionaires in the form of the training textbook for the second and third levels will be ready. «It becomes one of the most advanced systems in the world, which tells how to be successful, - the Millionaire-mentor speaks and emphasizes - I train in business, instead of economy». Obviously, achieves success not the one who has developed the good theory or the one who has put forward the best concept, but that person who operated the vision of business in the form of concrete administrative and organizational decisions.

Owing to Fletcher and his team to be convinced that to learn business is better from the successful businessman, could already 30 thousand person whose cash-flow, for the last some months, have raised on many points. And the amount of such people constantly grows.

Such tendency strongly encourages. As only successful, progressively conceiving people can lift considerably a national economy, deduce it on qualitatively new level.

Probably, «the Ukrainian economic miracle» not far away. The prepared and realized professionals trained by Robert Fletcher and his team, are absolute assured in it. And their opinion always is based on as much as possible real prospects. Such an approach they gained in Global System of Trainings.

The way that we choose together

It is known that fish looks for a place where is deeper, and man — where is better. And that's why a lot of our compatriots crossed and, probably, will cross an ocean in search of the best fate. But there are other people who are trying to «open America» here.

That business tries to go out from short pants of national borders and in the epoch of globalization the field of his activity of business is weigh the world, became an obvious fact.

American capital a long ago and consistently acquired transnational character. Many American corporations, beginning as small enterprises with a head office and simultaneously production base in a garage or similar place — such as Apple, Microsoft, Amazon, Hewlett-Packard, Dell and many other giants of world scale — not only engaged in a sale but also tie around the production chainlets all continents. Cheap labor force, one or another tax and other advantages are a persuasive argument for the transferring of part of business-processes in to other countries. A substantial fact from comparatively recent time has become the «cheapness of brains». Autsorsing (from engl. outsourcing: a transmission organization of certain functions on maintenance of other company), especially in the field of IT-technologies purchased so mass character, that already caused a disturbance of the American legislators — in fact thus America is deprived highly skilled workplaces in behalf on India, Russia and etc.

From other side, there is other picture: yet from 80th the Asiatic economic boom served as a reason of move in the new country of work of handsome amount of western specialists, now there is an outflow of administrative shots in the dynamically developing countries of South America and East Europe.

Researches, conducted by Association of Executive Search Consultants and American edition Fortune allow talking about forming of certain tendency: the management of «gold milliard» began to examine work in the countries of the «third world» as something very perspective in a career plan. At the time when people from developing countries aim to get there, where standard of living higher and a social sphere is considerably more developed, the successful western managers of middle and higher link, opposite, depart to work in countries with more low level of life, than on their motherland. Is it needed to talk that in both variants people aspire to the best?

Except cases, when possibility to look the world is some kind of «banishment» for a manager who made a slip, as a rule, job abroad promises considerable career bonuses and substantial increase to the salary.

But not only pursuit after a «long bucks» brings those successful managers from the USA in here. Since times of it's beginning, America honors the spirit of enterprise and considers it's transmitters as most important property. Permanent readiness to the search and experiment, ability to find new effective decisions in, it would seem, insoluble situations — exactly this line distinguishes the authentic heroes of America. Everybody is able to create itself, able to attain everything by himself — all this is a faith of America, in foundation of which lies a confidence that place and terms of origin are less important, than «the way that we choose».

Conviction in economic and social will of a person is motive force of American public. Also it lays on personality burden of responsibility for his or her fate in society of equal possibilities. As researchers of the American way of life assert, «in society, being in the permanent state of development, there are no social and economic ideals and there is no discount on inability to improve the life, whatever reason is». And citizens of America, and the state think, that knowledge, foremost, is the key to success. Former main economist in Ministry of labor of the USA, participant of project on the study of economic policy at Hadson institute Diana Fyurkhtgott-Rot underlines: «Our task is to give the greater amount of people to promote the educational level on all of directions — from the professional technical studying to higher education». And as statistics assert, today amount of Americans, visitant educational establishments with the two year program of increase of general level and qualification grew on million persons as compared to the index of ten year remoteness. These people are aimed at success.

When suddenly achievement of prosperity becomes problematic, Americans consider it as a trampling of course of natures. Faith in the natural aspiring of man to success and aspiration to provide his realization for the real American is not locked within the borders of country. For example, the number of volunteers of the Corps of Peace in 2006 became a record. We will remind that one of his tasks is a grant of skilled consultative support on economic questions, marketing, budgetary and financial planning. As sure in the USA, American volunteers are called to help the people of other countries to believe in their forces.

Actually, America was created by pioneers who broke away from a familiar place in search of new spaces, where people will be able to carry out the natural law — to reach a success. In fact financial freedom is the inalienable term of independent development of personality.

Robert Fletcher is such a Pioneer who is always ready to help people to carry out their right on the American dream — to be rich and successful, whatever country of the world they would be in. In Ukraine already became usual, when foreigners invest in production capacities, utilize «local brains» for the decision of their tasks. Conduct here business-trainings «in behalf on poor». But Fletcher, possibly, is the founder of new tendency — he does investments here and now to «Ukrainian America», invests his knowledge and experience of the successful carrying of business in those, who will become rich for sure. Even if a person now has neither an enough amount of money, no confidence in his or her forces, that is the most important.

It is very important to estimate truly the potential and make realized pushes to it's development. As convincingly Norman Vincent Pill wrote — an author of the bestseller of «Force of positive mindset» on which, possibly, was educated in the number of many Americans, and Millionaire-Tutor himself, —  «shots of life, piling up of difficulties, increase of problems is all of conduces to that the level of your energy falls, abandoning you disappointed and cowardly. In this situation for you is uneasy to understand how you are actually strong». Was mentioned already, that row of the now leading American companies which overmastered weigh the world, began with small. Actually, from data of the American league of small business, about 23 million American companies have less than 100 employees and, thus, 98% of American business falls into the category of «small». At the same time practically every American knows: knowledge of laws and business rules open large prospects for any man who has an enterprise vein. Fortunately, for this purpose not quite necessary to immigrate to America.

— Our organization exists in many countries. We are proud of growth in Russia. We are happy that Kazakhstan, Kirghizia, join in with us. A very strong group develops in Malaysia. Those people, which want to develop Poland, Germany and other countries: to everyone, I want to report that I'm ok, I'm alive and in good mood and health. In Ukraine and in other countries the American businessman does not feed aborigines with the herring of the «second freshness», but teaches them, how to catch goldfish. That it is not just a beautiful phrase, not just a leisure dream, but real reality, an activity of GST proves. Nothing surprising — in fact intellectual potential of Ukrainians, in particular, scarcely yields to American. A help is in it's opening, actually, and there is business of Robert Fletcher, his life-work... Admit that it is also our.

Ivan Zemlyak